About this Course
Consumer behaviour analysis is possibly the most important responsibility of anyone working in marketing. With increasing competition in a globalised world giving consumers greater choice than ever before it’s crucial that businesses analyse consumer behaviour to determine the factors that influence the decision making process. This course provides students with the fundamentals in analysing consumer attitudes and behaviour to better inform business marketing strategies and activities.
Course Duration | Self-paced (2-6 weeks) | Course Fee | $488 |
You Will Learn
- Consumer demographics
- Impact of individual, social and lifestyle influences
- Values or attitude factors
- Organisational behaviour
- Market segmentation
- Trends analysis
- Consumer responses
- Review past marketing
- Appealing to the needs and motives of consumers
- Legal and ethical obligations
Is This Course For Me
This short course is relevant to individuals working within a variety of marketing communications roles including advertising, public relations, direct marketing, promotional marketing or personal selling roles.
Linked Accredited Course Unit(s)
Analyse consumer behaviour for specific markets (BSBMKG402B)
Career Pathways
This short course is suitable for those working, or who wish to work, in the following job roles:
- Marketing
- Sales
- PR
- Communications
- Admin
Course Pathways
Graduates of this course can achieve entry into the Certificate IV in Business Sales, or the Certificate IV or Diploma of Business with one unit credited. These courses are also offered online through Career Life College.